Produção Convida WT

content director | host

This project was an initiative by the production team at Wunderman Thompson, aimed at sharing in real-time, with the entire agency, the latest news, debates, and discussions surrounding various aspects of advertising production. Each week, our team invited a talent from the industry for an interview in our studio, addressing solutions ranging from technical skills to technology, ethics, environmentalism, and more. The conversations were presented in a videocast format broadcasted on WT's internal channels, as well as shared segments on the agency's social media.

I was part of the team that developed the concept and identity of the project, and I was responsible for all content—from conducting pre-interviews with guests and drafting agendas to directing content during filming, and handling all post-production and posting of pieces on WT channels. Additionally, I became one of the hosts of the project, conducting interviews with my own set of guests.