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Wave of the Week
Role
creative director
About the project:
"The Wave of the Week" has become another notable success story for Moist. Initially conceived as a segment within Moist News, where our audience could vote for their favorite waves shared by surfers on social media throughout the week, the feature evolved in a surprising way.
What we didn't anticipate was the impact the segment would have, surpassing the 30% engagement mark on Instagram, securing sponsorships, and generating posts that went viral on TikTok, accumulating over 250,000 views. The formula proved to be a remarkable success, surviving even beyond the end of Moist News – today, the Wave of the Week has become its own segment within Moist.
