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GG: WT Immersive Sprints
Role
content director | screenwriter | editor
About the project:
GG: Sprints Imersivas (or Immersive Sprints) was an internal project at Wunderman Thompson Brazil, a collaboration between the Production and Customer Experience (CX) teams, with the goal of generating business opportunities in the gaming market for the agency's clients. To achieve this purpose, we immersed ourselves in the gaming universe, conducting over 40 interviews with professional and amateur gamers, influencers, and industry experts, among others.
As the content director for the project, I faced the challenge of developing a post-production methodology that allowed the team to handle the extensive amount of raw material, transforming it into pieces of various formats and with distinct objectives. I was responsible for the technical quality and storytelling of all produced content, and I also scripted and edited seven mini-documentaries that explore different aspects of the gaming universe (below), which together provide a comprehensive view of the subject.
